"Only a wanted toilet is a used toilet is a toilet that changes the world - one poop at a time."
- Thorsten Kiefer, CEO and Founder of WASH United
It’s hard to believe that globally, 4 out of 10 people lack access to something as basic as a clean toilet.
It’s hard to believe that diarrhoea caused by dirty water, poor sanitation and bad hygiene kills more children than malaria, measles and HIV/AIDS combined.
"Wouldn’t simply providing clean water, toilets and soap to everyone solve this?"
Building toilets alone does not solve the problem nor does providing free soap. Countless “unwanted” toilets are scattered around the world, and, even though most poor people have soap, it is rarely used for hand-washing. To tackle the problem effectively, efforts to provide WASH infrastructure must always come hand-in-hand with efforts to change attitudes and behaviors around sanitation and hygiene. That’s where WASH United comes in.
Transforming toilet access and good hygiene into a personal aspiration
Sanitation and hygiene issues are often communicated using negative, health-based messaging. This is not effective in changing people’s attitudes and desires, let alone establishing and sustaining new behavior.
The WASH United formula: fun, games, superstar role models and positive communication
Based on insights from behavioural psychology, we have developed a unique approach that helps to raise toilet access and good hygiene from a low priority to a personal aspiration. Whether it is a hand-washing awareness campaign or a WASH in Schools programme, all of our interventions harness the power of fun, interactive games, superstar role models and messaging that inspires.
Our proven formula enables us to build new partnerships beyond the WASH sector, resulting in exciting, cost-effective and replicable interventions that can achieve WASH advocacy and behavior change outcomes at scale.